Navigant Market Research Services
Whether you are contemplating a new product category or finding ways to battle your business challenges, insights from a well-executed market research strategy can come to your rescue. As a Marketing outsourcing company, Navigant offers a full suite of market research operations and data analytics solutions to clients.
Find Solutions Customized for Your Industry
BFSI
Customer experience, product adoption, and NPS tracking for banks, insurers, and fintechs.
Healthcare & Pharma
Patient, physician, and payer research to guide therapy launches and access strategies.
Ecommerce
Online shopping behavior, conversion optimization, and digital customer journey insights.
Technology & SaaS
Buyer research, churn analysis, and product feedback loops for tech companies.
Research Outsourcing
Questionnaire design, programming, tabulation, delivery, secondary research, and reporting handled by expert research teams across methods and formats.
- Questionnaire Design – Programming simple to complex multi-lingual questionnaires using leading platforms and languages.
- Data Tabulation – Cleaning, processing, and tabbing data with industry tools; conversions across Excel, Word, XML, HTML, RTF, and more.
- Project Delivery – PMs with cross-industry expertise in panels, scripting, and quant research, spanning secondary and multi-country primary studies.
- Secondary Research – Market sizing, competitive landscape, trends, and SWOT analysis for strategic insight.
- Reporting – Outputs beyond Word/PPT using advanced tools to tell the story via visuals, audio, and video.
Global Data Management
End-to-end research execution: localized questionnaires, programming/hosting, sample sourcing, online and CATI fieldwork, and analysis/reporting—all handled by Navigant.
- Conducting Research – Full-cycle delivery: localize, program/host, source sample, run online + CATI, and deliver analysis and reports.
- Panels – High-quality online panels with unique respondent IDs; B2C and B2B coverage across markets with millions of interviews completed over 14+ years.
- CATI – In-house team trained to IQCS, MRQSA, and MRS standards; seasoned with hard-to-reach audiences and large-scale CATI/CAWI on leading platforms.
- In-Person Interviews – Street/mall intercepts, door-to-door, focus groups, and mystery shopping via trusted local partners worldwide.
Analytics
Advanced analytics on survey and behavioral data—combining statistical models, data mining, and campaign performance analysis to uncover actionable insights.
- Survey Analysis – Deep-dive on survey data using techniques like multiple/logistic regression, factor and cluster analysis, segmentation, and conjoint.
- Data Mining – Analytics on structured and unstructured data (including free-flowing conversations) to derive outcomes and map social media conversations.
- Marketing & Campaign Management – B2B/B2C databases and modern tools to run and optimize large-scale campaigns and advertising programs.
Insight Reporting & Visualization
Translate data into clear narratives, presentations, and dashboards that decision-makers can act on immediately.
- Executive summaries and key insight decks
- Storytelling with charts, infographics, and dashboards
- On-demand analyst support for stakeholder discussions
Bringing the Best Technology and Services
Navigant Technologies, with its pioneering spirit of innovation and distinctive customer value proposition, provides solutions that allow enterprises to be resilient, maintain business continuity, and grow in a flexible, scalable, and secure manner.
Global Coverage
Multi-country, multi-language research operations with centralized quality control.
Research-Trained Teams
Agents and analysts trained on research protocols, bias reduction, and respondent experience.
Strong Quality Assurance
Script checks, pilot runs, and continuous monitoring to keep data clean and reliable.
Flexible Engagement Models
Project-based or dedicated teams to support agencies, brands, and consulting firms.
Discuss Your Next Study
Share your research objectives and timelines, and we’ll recommend a right-sized delivery model.
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Schedule a convenient time to discuss your requirements with our team