Messaging
Bulk Email
Send campaigns and transactional emails at scale with authentication, analytics, SMTP and API access.
SMTP & APISPF / DKIM / DMARC
Messaging
WhatsApp Business API
APIstands forApplication Programming Interface
Engage customers at scale on WhatsApp
Official WhatsApp Business Platform with verified profile, template messages, chatbots and multi-agent inbox.
Verified business profileTemplate messagesChatbotsShared team inbox
Share your location, users and timeline — our team will recommend the right configuration.
Powered by
Tata Tele Business Services
Overview
What is WhatsApp Business API (Application Programming Interface)?
The WhatsApp Business API (Application Programming Interface), also called the WhatsApp Business Platform, lets medium and large businesses communicate with customers on WhatsApp at scale — far beyond what the WhatsApp Business app allows.
Send approved template messages such as order updates, OTPs, reminders and offers, run two-way conversations through a shared team inbox, and automate common queries with chatbots.
It integrates with your CRM, e-commerce or support systems so every conversation is tracked and actionable.
Ideal for
D2C and e-commerce brands
Banks and NBFCs
Education institutes
Service businesses
What you get
Key Features
Template Notifications
Order updates, OTPs, reminders and alerts.
Broadcast Campaigns
Targeted promotional messages to opted-in customers.
Chatbot Automation
Answer FAQs and capture leads 24x7.
Multi-Agent Inbox
Let your team handle chats from one dashboard.
Rich Media
Images, documents, buttons and product catalogues.
API & CRM Integration
Trigger messages from your own systems.
Before you buy
Buying Guide
What to evaluate, and what to share with us for an accurate proposal.
What to check before you buy
- Message categories (marketing, utility, authentication)
- Expected monthly conversation volume
- Chatbot and automation requirements
- Number of agents on the inbox
- CRM / e-commerce integrations
- Opt-in collection and template approval process
Share these for an accurate proposal
- 1Business name and website
- 2Phone number to be used for WhatsApp
- 3Use cases (notifications, support, marketing)
- 4Expected monthly volume
- 5Systems to integrate with
Why it matters
Business Benefits
01
Higher Engagement
Reach customers on the app they open daily.
02
Faster Support
Resolve queries instantly with bots and agents.
03
More Conversions
Interactive messages that drive action.
04
Brand Trust
Verified profile with your business identity.
Who it's for
Use Cases by Industry
E-commerce
Order confirmations, shipping and cart recovery.
BFSI
Statements, alerts and service requests.
Education
Admissions, fee reminders and updates.
Healthcare
Appointment booking and reports.
Travel & Hospitality
Bookings, boarding passes and support.
Under the hood
Technical Specifications
- Platform
- Official WhatsApp Business Platform
- Message Types
- Marketing, utility, authentication, service
- Automation
- Chatbots and workflows
- Inbox
- Multi-agent shared inbox
- Integration
- REST APIs, webhooks, CRM connectors
Final configuration depends on feasibility and your requirement, and is confirmed after assessment.
Getting started
How It Works
STEP 1
Share Requirement
Tell us your locations, users, timeline and technical needs.
STEP 2
Feasibility & Design
We check feasibility and design the right configuration.
STEP 3
Tailored Proposal
Receive a proposal matched to your exact requirement.
STEP 4
Deploy & Support
Installation, onboarding and ongoing support.
Jargon, decoded
Key Terms Explained
Full forms of the abbreviations used on this page.
- API
- Application Programming Interface
- BFSI
- Banking, Financial Services and Insurance
- CRM
- Customer Relationship Management
- D2C
- Direct-to-Consumer
- NBFC
- Non-Banking Financial Company
- OTP
- One-Time Password
- REST
- Representational State Transfer
Compliance & Regulations
Collect customer opt-in, follow WhatsApp Business and commerce policies, and use only approved message templates.
Questions
Frequently Asked Questions
The app is for small businesses replying manually from one phone. The API supports automation, integrations, multiple agents and messaging at scale.
Coverage
Availability
Cloud-delivered — available to businesses across India, no site installation required.
Explore more
Related Solutions
PopularConnectivity
Internet Leased Line
ILL — Internet Leased Line
A dedicated internet circuit for your office with committed symmetric bandwidth, static IPs and enterprise SLAs.
1:1 symmetric bandwidthStatic public IPs
PopularVoice & Telephony
Cloud Telephony
Virtual numbers, IVR, call routing, recording and analytics — no PBX hardware, works from any location.
Virtual numbersMulti-level IVR
Ready to get started with WhatsApp Business API?
Share your requirement and our Tata Tele specialists will recommend the right solution for your business.